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Why Video Advertising Is a Crucial Part of Your Campaigns

While video advertising isn’t new, video content has taken its place as the top medium for content in the digital age. In fact, over 80% of all internet traffic is made up of video content. Considering how prominent video has become, it’s not surprising that more and more businesses are approaching video production companies to aid them with their campaigns. Indeed, video advertising has cemented its place in marketing campaigns.

Now, we understand if you’re still hesitant to use videos. Videos can get quite pricey. However, we believe that not utilizing videos effectively holds your business back. To help convince you to make use of video advertising, we’ve put together the top reasons why video advertising is a crucial part of any marketing campaign.

Boosts Conversion Rates

The main issue that businesses have with using video content is the price attached to it. And while it is true that you will need to invest time and resources in order to create high-quality videos, the benefits totally outweigh the costs due to video content’s ability to boost conversion rates. In fact, video ads increase purchase intent by a whopping 97%. This means that videos can literally help your business sell products or services. The increase in revenue will, for the most part, outweigh the initial costs of making the video. 

Increases Your Exposure

Video content is one of the best ways to boost your visibility. In 2020, U.S. adults spent 103 minutes per day watching digital videos on their devices. This is 103 minutes where you have access to millions of people from all over the country. By utilizing video content, you increase the chances of people encountering and actually watching your content.

Videos Are Versatile

One of the biggest strengths that video has as a medium is its versatility. Videos can be casual and fun or professional depending on what your business needs. You can also convey pretty much any message that you want using video content. Very few forms of media have the same versatility as videos, which is why you’ll want to utilize videos in your campaigns whenever you can.

Videos Can Convert More Than Text

One serious challenge that businesses often face is trying to convey their message accurately. While this may seem simple, you have to understand that not everyone is open to information dumps. This is especially true if they come in the form of text. While sparse use of text can be useful, adding huge blocks of text on your website won’t be as effective. Now, the problem is that you need to deliver a thorough message without overwhelming your audience. Video content is perfect for this as it provides you with a space to discuss your product or service all while still being engaging.


We hope this article has helped you better understand the benefits that video content brings to marketing campaigns. While it may seem resource-intensive at first, it would be best to think of this as an investment that will help you achieve your goals and ensure the prolonged success of your business. 

If you’re in need of video production services, we here at Pitts Media have got your back. We are a full-service video production company based out of Birmingham, Alabama. Our team of experienced professionals is dedicated to aiding clients to make the most out of their marketing campaigns through the use of effective video content. For more information on our services, be sure to visit our website today.