Video Marketing

Top Tips When Using Video Marketing for Business Growth

While there are many different types of advertisements you can use to boost brand awareness and trust, one particularly effective tool is video marketing. Videos are great to help you gain the attention of your target audience and deliver marketing messages more easily. It is worth noting that many people prefer watching videos over reading long messages. 

Stories are better able to unfold if crafty videos are used to tell them. Which is why video marketing should not be underestimated when it comes to marketing and advertising. However, even if you are aware of the benefits of using marketing videos, you may not know where to begin. This blog post will shed light on the secrets to using video marketing to grow your business and how to get started. 

Top Tips When Using Video Marketing for Business Growth

You may be wondering why you need to start using videos in your marketing plan in the first place. The short answer is that most of us will likely stay to the end of a marketing video rather than read to the last sentence of a blog post. Here are some of the best tips to keep your target audience watching till the end of your video!

1 – Figure Out Your Marketing Message

Before you even get started in creating any marketing video, it is crucial that you figure out the message that you want to convey first. This will allow you to map out all the small details of the video. The tone and theme should match the emotions that your video will include. Also, you will be able to pay attention to the colors you use to ensure that you get the message across efficiently. 

2 – Know Your Audience

Another often overlooked step is getting to know your audience. Knowing the demographics and preferences of your target market will help you create marketing videos that will better resonate with them. 

3 – Stick to a Schedule

Spoiler alert, if you do not have a schedule for releasing new video content, you can say bye-bye to your viewers. Adhering to a schedule and sticking to deadlines will keep your audience looking forward to more content. Otherwise, they may choose your competitors over you. 

4 – Don’t Go Over Budget

Sticking to a budget will ensure that you never spend too much for your videos. Remember that although you want to promote your brand using high-quality videos, it is counterproductive if you were to spend too much resources and funds on just one video. Making sure that you stick to your budget will help you keep your expenses low and get a higher profit margin later on.

5 – Engage!

Lastly, after releasing your content, it pays to engage with your audience. It is a good practice to reply to any and all comments and messages you receive from your audience about your videos to help build brand awareness and trust. 


Using videos in your marketing strategy will help increase conversions and get you more leads. This will directly translate into a higher profit and a fatter wallet. Following the tips mentioned above will strengthen your chances of creating a video marketing campaign that will work and help you reach your company’s goals. 

If you need help developing your video marketing campaign, come to Pitts Media! We are a full service video production company based out of Birmingham, Alabama. Let us help you grow your business today!