person holding camera

The 3 Important Stages of Video Production Explained

Making awesome videos is incredibly straightforward nowadays. This is due to the high-quality video cameras integrated into most mobile phones, the availability of superb microphones that plug right into those phones, and the easy accessibility of simple-to-use lighting that you can buy online and have delivered right to your doorstep. 

However, creating a great video still takes preparation, planning, and a grasp of the video production process from start to finish.

1. Pre-Production

The planning step is the single most essential stage in video production. Before any casting or production can begin, you must first sit down and think about the message your company or brand wishes to convey. Are you focused on making people feel concerned about climate change? Are you demonstrating your company’s management team to your clients? Are you trying to sell a specific item? All of these are critical questions to explore.

Working with a production company will help you to draft a creative brief by following a step-by-step approach. Once the brief is completed, the production staff may carry the brief out to minimize unwanted surprises or changes. The brief will help you identify the precise message you want to communicate.

2. Production Stage

The meetings are done, and the planning is finished. It’s now time to have some fun! During the production phase, you will record all of the interviews and footage for your video. This is the point at which the story begins to take shape.

All of the raw elements for your video will be collected throughout the production period. If you have specific thoughts, concepts, or pictures that you want to include in the final result, make sure you convey them clearly to your producer before the conclusion of the production period.

The following items are included in the production phase:

  • Setting up the audio/visual/lighting equipment
  • Organizing interviews
  • Creating voiceovers (if they are needed for your project)
  • Obtaining b-roll (extra footage that is used to support your story)

Don’t hesitate to get multiple takes of a scene at this point. While you may like the first take, you should have options to choose from so that you can include only the best shots.

Even if you’re producing a short video for a marketing campaign, you want to get every potential shot right away. It might be inconvenient to set up all the equipment and re-record it if you discover you overlooked anything afterward.

3. Post-Production

Finally, there is post-production. This is when the production crew delves into the recorded video and audio footage and puts it together in line with the script. The final component is graphics, music, sound effects, visual effects, color correction, audio sweetening, and sound design.

In the end, producing high-quality professional video requires an experienced team, good pre-production tactics, project management abilities, a tried-and-true production process, and a quality assurance system. As a consequence of these collaborative efforts, you will have a video that reflects your brand, accomplishes your objectives, and, most importantly, surpasses your expectations.


If you have no prior expertise, video production can be challenging. However, if you understand the three steps of video production, it might be less intimidating. To make things easier, divide everything into smaller steps.
If you need professional help with your video marketing production, get in touch with Pitts Media! Our full-service video production company in Birmingham, Alabama will be with you throughout the video production process. For high-quality, scroll-stopping videos, contact us today!